Thursday, 27 March 2014

Task 4: How did you use new media technology in the construction and research, planning and evaluation stages?




In order to establish what shots we needed for our music video we firstly created a paper-based storyboard which we then filmed later on a Sony NX-5 in order to create our digital animatic. Using Final Cut Pro we soundforged our picture storyboard to our chosen pop track. This helped us to establish how the transitions would happen between the narrative and performance elements of our real music video as well as help us realize the variety of shots that we needed in order to hold the audiences attention for the duration of our music video.

We wanted to have a band image similar to the Black Eyed Peas therefore it was essential that we screen-tested the main artists in our music video so that we could get the dynamics of the group right. We did this using our iPhones in the studio asking them to lip-synch along with the track that was being played out loud using portable Bluetooth speakers.

In order to synch the lip-synching with the track we used a digital clapper on an ipad for the shoot. It also worked as a playback so that when we pressed the button the music would start and a time code would be running alongside so that when we used multiple video channels when editing the lip-synching throughout all of the rushes were matching the music lyrics.

We filmed using a Song FS100 which had multiple lenses that we could use in order to create the most effective shots. This worked by measuring the distance between the camera and the object that we wanted to focus on so that our camera shots look more professional.

At one point during our music video someone walked into the background of the shot where the three artists/judges are watching the auditions. Luckily the background behind them is still and this enabled us to use masking to take him out. We took a screen picture of how the set looked like just before he came on. Then at the point he did walk on we pasted the image on top so that he didn’t appear and made it look like nothing had changed.

All of our music video was edited using Final Cut Pro. For our music video the narrative played a very important role therefore we needed to do multiple takes on the shooting day. When we had to edit our performance we had to separate all the takes in multiple different channels. In order to find the best performance clips for the music video we had to pull back and forward individual clips to find the one best suited for the point in the music video. We did this by putting markers on the beat and blading off clips when we had found the right one.

As you can see we had quite a large cast. In order to keep in contact with everyone about the days shooting schedule and costumes we kept in touch via Facebook where we had everyone in a group and could send out messages that everyone would easily access.

The final stages of our editing involved us using a software called Color. This enabled us to enhance the primary colours making them come a lot brighter. This was a very important finishing task for our music video because we wanted our music video to be energetic, youthful and vivid therefore having the colours enhanced especially during the party seen allowed us to portray this image across to our audience.

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