Task 1: In what ways do your media products use, develop or challenge forms and conventions of real media products?

Our opening shot in our music video conforms to conventions of other real media products. For example this shot of Fergie in the music video Meet Me Half Way. Having a close up of the female leads in bands shows that they are one of the main band members.

How the artists are portrayed in music videos is also really important because it sets the tone of their star image. The way we have represented her is quite stereotypical of main female leads because everyone expects them to be portrayed as glamorous. This will also help attract our target audience who will most likely be young girls aspiring to be like our female artist.

The shot of the whole group together is another common convention of music videos. Also the way the group is positioned gives the audience an idea of the main artists. For example in our music video it is clearly the girl, standing in the middle. In the Black Eyed Peas music video it also shows the two main artists in the center or the group when they are performing. 

A common type of form in a music video is when the lyrics illustrate the visuals. Our music video talks about how ‘a little party never killed nobody’. This is accompanied with a type of clubbing scene in the music video, showing people enjoying themselves and having a good time. In Feel the Moment, the artists sing about their lavish lifestyles of traveling around the world and preforming, enjoying themselves that is accompanied with exactly that by the visuals.  This helps establish the artists as young and mainstream, which also relates to the type of audience that this video attracts.

An extremely common convention in majority of pop videos is showing women through ‘the male gaze’. Portraying woman as objects and having them crowding around the male artists.  In our music video we have done this to try and illustrate the popularity of the main male artists. Jason Derulo also does this in his music video to represent his power and wealth.

For the female singers a typical convention are them wearing tight clothes with short skirts, this is in order to get the men’s attention. Even though they are the main artists most likely they will still be portrayed more as objects of desire. 

Most music genres will have their own music video style. Our pop video also conforms to this common rule. The video shows a very party/clubbing scene where everyone is enjoying themselves as well as highlighting the glitz and glamor. In Ellie Goulding’s music video it’s the same type of atmosphere. A party scene, everyone young and enjoying themselves.  This kind of style is the common iconography for pop music videos.

Fast cuts are another common form of music videos especially for ones of the pop genre. This is very typical of music videos that want are more mainstream in order to keep the audiences attention for a long time. Our music video used a lot of fast cuts because of the party scene, which is similar to Avicii’s music video, who is also a very mainstream popular artist.

This relates to the artists image portraying them as being popular, young and always onto the newest trend. Typical of popular music artists nowadays. 

In some ways our web homepage is very similar to other groups and bands because it shows the bands logo which is present in the music video along with the Digipack, it has a tool bar showing the different pages of the website and the Facebook, twitter and Google+ icons illustrating the other types of media the band promote themselves on. But unlike many other band homepages, it doesn’t show any information about the band or even a picture of them. To do his on our site you must enter into it.