"Im a rebel when it comes to filming, I'll film absolutely everything, without permits or anything. This is a guerrilla operation." - Jamal Edwards
Edwards started his channel in 2007 at the age of 16 after he got a video camera as a christmas present. At first he trained the camera on his estate, filming foxes in his garden. After getting 1,000 views, Edwards thought it might be something worth pursuing.
At the time grime music and now hip-hop and UK garage were growing and on mainstream TV channels it didn't exist. Therefor to create an online grime music channel was completely open.
Edwards started filming London rappers free styling on the streets, backstage at gigs or in the back seats of cars, then posted within days online without any studio gloss added.
Although Edwards decided that he didn't want to restrict himself only the local unsigned talent or the grime scene. Him and his team have filmed Ellie Goulding, Nicki Minaj, Bruno Mars and even Justin Bieber. "Narrow minded people are like, Ah, He's filming all these pop stars." Says Edwards just shrugs it off. Obviously his attitude is paying off.
His channel makes money from advertising and has 50,000 subscribers and a total of 39 million views on their videos. Last month signing a deal with Sony RCA to create his own imprint within the label. Even Simon Cowell has said that SBTV was excellent.
Edwards says that his next step is to go to New York and do the sam thing. Work his way from the bottom to the top."The competition will be stiff but I'm not fazed. Im a rebel Im not scared of anything and thats what makes me different.
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