Synthetic VS Organic Artists

In the music industry there are two different types of artists/bands known as synthetic and organic. The synthetic approach is a more commercial artist of whom they let their producers and the music label fully create their image and sometimes turn them into something they are not. The organic approach is a more 'naturalistic' approach with the success of the band or artists based purely on their own efforts and talents. Im not saying one is better than the other but they are both clearly different. 

Synthetic Artists

As an example I am going to use Beyonce to explain the idea of a synthetic artists. Firstly one of the reasons we can label her a synthetic artists is because of her image. Clearly we can see that she is made to look like an super star- selling to the masses through her perfect skin, figure, clothing and make-up. By selling this image, creating the look her producers can ultimately get more money out of her because people will aspire to be her, therefor buy her album and go to her concerts. Another thing which makes her a synthetic artists are the venues she performes at. If you look at the poster of her it says 'world tour'. An organic artists may not be able to tour to that level showing that synthetic artists have more money and perhaps as well more fans. This can be seen in the venues that Beyonce plays at in front of thousands and thousands of people. Another way be can say that Beyonce is a synthetic artist is because her audience is mainly young teens, a younger audience who enjoy the music as well as are more up-to-date with new media. This way the record label is also making the majority of their money. Lastly if we look at all of her music videos in each we will see a lack of something...... an instrument. A common characteristic of a synthetic artists is that in their music video you will never see them playing an instrument. Most of the time they will just be there wearing not too many clothes so that they can sell the level to as many people as possible. 

Organic Artists
As my example for an organic artist I am going to use the Artic Monkeys. What makes them an organic band is the fact that their image is more individualistic, what they wear isn't trying to sell an image to their audience, its more based on the music. Therefor the band lacks the glamour and marketing that synthetic artists have. Therefor usually the band doesn't make as much money as synthetic artists therefor there music videos are mostly low budget and are not produced to the same level as quality as others. Although one thing that you will always see are instruments 
demonstrating their talent. The venues that these artists play at are generally small, they wont pack out a stadium like Beyonce does because they don't have the same popularity this is unless they are playing at a festival. For example if they are touring with other big well known bands like when The Artic Monkeys performed at Lollapoloza. These festivals are generally the chance where organic artists get known. Although performing in these small venues gives the band a sense of community with their audience.